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The speaker is a 45-year-old White man with a college education from Waco, Texas; he was recorded in 1967.

County: McLennan
State: TX

The county seat of McLennan County, Waco has a population of around 125,000 today. Halfway between Dallas and Austin, the town was an area along the Chisholm Trail in the mid-nineteenth century. It soon became a transportation hub with several rail lines, shipping large quantities of cotton, wool, and hides. As a result, Waco developed into a center for industry and commerce. In this segment the speaker talks about building-material distribution and advertising.
Inf: I???m a advertising director of _____, uh in Waco. We manufacture and distribute building materials of all kinds, including Ideal Millwork, which we manufacture here in Waco. And uh, we distribute building materials, including CertainTeed, uh, roofing and siding, and Bruce flooring. And uh, many other types of products, which we sell through retail building-material dealers all over the Southwest. Uh, our Millwork products that we manufacture are actually distributed through three hundred and fifty building-materials drivers all over the United States.

Now it???s my job as advertising director to present the story about our products and services to building-material dealers, to, uh, home builders, to architects, uh, contractors, carpenters, and the general public. Basically, our program, our advertising program, is, uh, divided into two general categories. One is uh, our advertising to the p-, consumer or to the general public. Now to do this job, we use primarily uh consumer magazines. Magazines such as Better Homes and Gardens, House Beautiful, New Homes Guide, Home Modernizing Guide, uh House and Garden, and books of that kind.

Uh, we run, ordinarily, we run, uh, full-page, full-color advertisements, uh, in each of these books during the year. Most of these books are what are called ???idea annuals.??? Uh, they???re published either annually or semiannually, and we run ads in each of these books, uh, which are circulated primarily, of course, to people who are interested in either building or buying or remodeling a home, uh, within a relatively short period of time.

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